Journal of Business and Management Innovation (JoBMI) is an international peer-reviewed journal that publishes high-quality research in the field of Business and Management with a strong emphasis on innovation and contemporary business practices. The journal provides a platform for scholars, researchers, and practitioners to share insights, theories, and empirical studies that advance knowledge in modern business environments. JoBMI particularly welcomes research addressing emerging trends, strategic innovation, and sustainable business development in both local and global contexts.