The journal is committed to maintaining the highest standards of publication ethics and takes all possible measures against publication malpractice. Authors who submit manuscripts to this journal confirm that their work is original and has not been published elsewhere.

Editors, reviewers, and authors are required to follow ethical standards based on the guidelines of the Committee on Publication Ethics (COPE).

Editors Responsibilities

• Ensure fair evaluation of manuscripts based on academic merit.

• Maintain confidentiality of submitted manuscripts.

• Prevent conflicts of interest.

Authors Responsibilities

• Submit original and unpublished work.

• Ensure proper citation of all sources used.

• Avoid plagiarism, data fabrication, and duplicate publication.

Reviewers Responsibilities

• Provide objective and constructive feedback.

• Maintain confidentiality of manuscripts.

• Identify relevant published work not cited by the authors.

This journal publishes research related to:

• Business Strategy and Innovation Management

• Digital Business and Entrepreneurship

• Marketing and Consumer Behaviour

• Organizational Leadership and Human Resource Management

• Sustainable Business and Economic Development